Embed regularly uses flexible PCB in electronics. Flexible PCBs allows developers to integrate electronics in products with strange shapes or which are deformable.
A flexible PCB can for example be used by developers as a connection which is subject to mechanical stress. For example in laptops between the display and the motherboard. Furthermore it’s possible to place the microcontroller on the flexible print. Then a developer, such as Embed, can put all the components on one flexible PCB. This lowers the production costs.
The picture above shows a flex PCB without components.